The retail price is the final price that’s displayed on the label, and the end consumer pays that. Whereas wholesale pricing refers to the price paid by a wholesaler, who then sells it to retail stores. Typically the wholesale price is 2 to 3X your cost price. But it depends on your industry.

Wholesale pricing is what retailers pay when they buy a product from the manufacturer (usually in bulk). Retail pricing is what customers pay when they buy that same product from the retailer (usually in a much lower quantity).

Wholesale pricing is the price customers pay for products and services when buying bulk. Retail pricing, on the other hand, is the price businesses charge customers when they purchase products or services.

According to the National Retail Federation (NRF), calculating wholesale price involves summing up production costs and desired profit. Retail price is determined by adding a markup to the wholesale price. It's simple, yet critical for a successful sales strategy.