Goals help teams accomplish a broad vision or develop a shared sense of purpose. Objectives help teams take specific actions to move them toward a common goal. Goals require conceptual thinking. Objectives require strategic thinking, problem-solving, and creativity. Goals are unspecific; they tend to be broad, visionary statements.

Team goals are the objectives or milestones that a team commits to working toward together. Team goals often measure points in a process or develop skills across an organization. Team goals can also help employees feel more invested in the company’s objectives since they contribute to developing them.