Wholesale involves moving goods from manufacturing to distribution, retail involves acquiring goods and selling them to customers. Producers or distributors charge retailers wholesale prices. Then, the retailer charges consumers for that same product at a higher price—the retail price.

Unlike retail pricing, which includes additional costs like marketing and sales, wholesale pricing (trade price) is primarily focused on covering production costs and ensuring a profit margin. It's the price point at which products are sold in bulk, often to retailers who then markup the price for the final sale to consumers.

The goal of wholesale pricing is to earn a profit by selling goods at a higher price than what they cost to make. For example, if it costs you $5 in labor and materials to make one product, you may set a wholesale price of $10, which gives you a $5 per unit gross profit.

Wholesale pricing is how much you charge for these products bought in bulk. The price for purchasing them in bulk should be lower than purchasing each item individually. For example, if a single product costs $10 to buy, purchasing 10 of them at once should cost less than $100.

Wholesale pricing involves setting a price for goods at the wholesale stage of selling. The wholesale price is typically charged by a manufacturing company when it wants to sell to bulk distributors or retailers. This price may also be set by a bulk distributor when finalizing a sale to smaller retailers.