Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. How color influences individuals may differ depending on age, gender, and culture.

According to proponents of color psychology, your favorite color (or colors) define your personality color. Yes, it’s that simple! According to them, the colors you choose say a lot about your physical, mental, and emotional states. Similarly, the colors you dislike say a lot about your weaknesses and vulnerabilities.