A wholesaler is a company or individual that purchases great quantities of products from manufacturers, farmers, other producers, and vendors. Wholesalers store them in warehouses and sell them on to retailers (shops and stores) and businesses.

A wholesaler represents a person or company that purchases large quantities of products and sells them in bulk to retailers. In terms of their role within the supply chain, wholesalers typically buy goods from distributors, though they sometimes purchase directly from manufacturers.

A distributor that sells products to a retailer. A wholesaler will sell his product in bulk quantities to retailers, allowing the retailer to take advantage of a lower price than if he were to buy single items. The wholesaler will typically buy goods direct from the manufacturer, but could also buy from a reseller.

wholesaler noun whole·​sal·​er ˈhōl-ˌsā-lər Synonyms of wholesaler : a merchant middleman who sells chiefly to retailers, other merchants, or industrial, institutional, and commercial users mainly for resale or business use

A wholesaler is a business that buys products from manufacturers and sells them to other businesses. Wholesale distributors play an important role in connecting manufacturers and store owners.